MAY 7th and 8th 2017

Magnify VR/AR Expo Summit

2 Day Magnify Virtual Reality and Augmented Reality Expo and Business Summit

What will be a $200 billion industry by 2020? Come and find out how every sector of the market will be affected by this new technology platform! 
Brought to you by Sky City, AIRNZ and HP at the SkyCity Convention Center – 88 Federal St, Auckland.

7 May 2017 10.30am – 7.00pm

Day One – Experience the world’s industry-leading public Expo on Sunday 7th May. Come and check out the latest gaming and hardware, play games on the latest HTC VIVE machines, or try out a headset and play what is known as augmented reality gaming (think, Pokemon Go).

There are a variety of showcases at the Expo in the exhibit area from New Zealand and international companies. Come and enjoy the free panel sessions from experts who talk about gaming and everything in between for those who want to learn more about the industry and where it’s going. Come on down and bring the family for a never before seen event with more attractions to be announced! Grab your tickets while stocks last.

8 May 2017 7.30am – 6.00pm

Day Two – Monday at 8 am we kick off the ‘business to business’ sessions that include 25 speakers from all over the world and 8 panels covering “How do you sell AR/VR to your boss”, Facial Recognition keynote, “How did they achieve 300 million downloads!”, Top Hollywood creators from California/Media, “How does the Finance Industry use AR/VR, Tourism opportunities – discover how this is being rolled out, gaming discussions and new releases, a China Focus/Keynote including doing business in China, and Investment Opportunities and how you can pitch your company and raise capital.

Speaker panels

MELANIE LANGLOTZ | Media & Marketing at GEO A.R. Games
Melanie has got a varied 20 years background from both a technical and management perspective in the Entertainment and Media industry. Melanie has spent the last 6 years immersing herself in game psychology and Augmented Reality.
RICHARD TAYLOR | Founder and Creative Director at Eymerce
Richard is the Founder and Creative Director at Eymerce is the next entertainment format, theatrical scale VR without a headset, where photo-real, three-dimensional imagery surrounds the viewer. Eymerce eliminates projection and creates reality with hi-resolution stereo LED. In science-fiction it’s called the Holodeck. With the Eymerce format, science fiction is becoming reality. He’s been a member of the Directors Guild of America (DGA) for over 30 years.
AVI GOLAN | Chief Digital Officer Air New Zealand
Appointed to the role of Chief Digital Officer, Avi joined Air New Zealand in January 2016 with responsibility for leading the airline’s Digital function. 
BARRY SANDREW Ph.D | Board of Directors - Visual Effects Society
An internationally recognized serial entrepreneur, digital imaging expert and visual effects (VFX) pioneer with over 30 patents and 30 years of feature film & TV accomplishments including productions for all the major Hollywood studios, TV networks and several cable networks.
David Zwierzchaczewski | Animation specialist at Autodesk
David Zwierzchaczewski is the Animation specialist for Media and Entertainment at Autodesk. He has been at Autodesk for 5 years and spent 16 years working in the Film, TV and Games industries around the world. 
LEWIS BILLINGHURST | Head of Ventures Westpac Bank
Lewis is Head of Ventures at Westpac NZ. Ventures’ role at Westpac is twofold – to pioneer innovative thinking within a traditional environment and create tangible  ventures for customer and Westpac benefit.
Ruth Nelson | Risk Governance at Westpac New Zealand
Ruth is a Senior Manager at Westpac Bank and is responsible for bank-wide risk culture initiatives using VR/360 and building new innovative e-learning to support articulating risk in today’s environment. 
Amie Wolken | GEO A.R. Games
Amie holds a Bachelor law degree, which often comes very handy. She also holds a BA Degree in Computer Science and BA in Animal Biology and Psychology. Amie is a programmer/developer and has held positions like Support Manager and Operations Manager. 
Xiaohui | Business innovation advocate
Xiaohui is an IT veteran, business innovation advocate, and venture investor. He has been working in high tech start-ups, investment, higher education, media, and healthcare industries in the last 20 years and held various senior management positions in both New Zealand and China.
Dr. Taehyun Rhee | Victoria University of Wellington
Dr. Taehyun Rhee is a senior lecturer of School of Engineering and Computer Science at Victoria University of Wellington, and a founder and director of the Computer Graphics Research Lab in Victoria.
Cassie Roma | General Manager - Content Marketing - NZME
Cassie is a California native & after 14 years in New Zealand, a proud Kiwi. Passionate about storytelling across mediums both emerging and traditional, her role as GM of Content Marketing at NZME is to lead, motivate and take a team of ground breaking content marketers and project managers to the next level.
SAM BRODIE | Head of Design and Innovation at Skycity
Sam is Head of Design and Innovation at SKYCITY Entertainment Group, New Zealand’s largest tourism, leisure and entertainment company. Sam’s responsible for the design of new products, services and experiences that accelerate the Group towards the future of entertainment.
Prof Hongbo Xu | Founder, President and CEO
25 years’ experience in the TMT industry with extensive experience in venture investment, business management, product development, artificial intelligence, and marketing.
Method is a creative interactive agency who are passionate about bringing stories and experiences to life in digital, virtual and augmented reality. 
PAT HULL | CEO of Phull Holdings
Patrick Hull is a serial entrepreneur with more than 25 years of experience launching successful companies. His innovative approach and integration of technology transformed the trucking sector. 
Melanie Langlotz | GEO A.R. Games
Melanie has got a varied 20 years background from both a technical and management perspective in the Entertainment and Media industry and holds a Post Grad Dipl in Entrepreneurship, a Dipl in Business Coaching and has spent the last 6 years immersing herself in game psychology and Augmented Reality.
PETER BUSCH | Business Development at Image Metrics
Peter has 15 years of entertainment business development and production experience including Warner Brothers Feature Animation and Paramount Pictures. He worked on the SpongeBob Squarepants and Barnyard animated features prior to joining Image Metrics as Head of Production in 2007. 
ANDY SYMONS | Innovation Partner PWC
Andy is the New Zealand territory leader for Financial Services and brings more than 20 years experience in innovation commercialization, retail banking, loyalty and insurance to the firm.
JD is a top Producer of 360° Mixed Reality multi-media, incorporating interactive B2B and B2C content, with compelling Virtual Tourism / Shopping / and Entertainment experiences.
CRAIG PEARCE | Digital Manager NZ Fire Service
Responsible for internal and external communications through digital channels for the New Zealand Fire Service.
Roberta Prentice | Conduct Risk and Culture Change Manager
Risk Governance Manager. Currently working on Westpac’s risk culture change initiative, developing a programme of immersive 360 and VR learning experiences to change employees’ mindset towards recognising and acting on risks. 
Nicolas Georges | Director of food and agriculture innovation – Monash University
First and foremost an innovator, connecting dots, people and capabilities for unexpected results and possibilities.
Experienced across all functions (manufacturing to sales, marketing etc) in FMCG and retail, including general management and P&L responsibility in both industries.
Charles Hu | Co-founder of Fishermen Labs
Charles Hu has over 18 years of experience in the tech field as manager, consultant, director, investor, board member, and founder. He is a co founder of Fishermen Labs LLC, a leading LA based technology innovation agency with a focus on VR/AR, apps and web platforms.  Fishermen Labs client base consists of industry changing companies such as HTC, Sony, Lenovo, Regal Cinemas, etc.  



About Us

VIRTUAL REALITY + AUGMENTED REALITY As viewing habits change with the exponential development of technology, consumers are finding it increasingly harder to find a new, exciting and authentic experience. This is the experience economy and consumers want to pay for memories / moments. Recently, Goldman Sachs issued a report predicting that VR/AR revenues will surpass the TV market, making it an $80 billion dollar industry.


MAGNIFY’s event in May 2016 drew over 1,300 people in Auckland and received over $1.2 million in publicity. The event brought together people through interactive workshops, panel discussions and demonstrations that allowed the audience to connect and build upon what they learnt. With a host of international and local speakers, we ran a series of workshops, panels and round table discussions with some of the industry’s best and brightest.

What we offer

OPPORTUNITIES Network with a host of industry professionals from Auckland, Australia, Los Angeles and China.

KNOWLEDGE Keynotes and talks from renowned content-makers, hardware manufacturers and thought-leaders from all round the world.

MAJOR EXPOSURE Got a project or product that needs exposure? Brands from each city can feature in panels and market themselves worldwide and gain increase media visibility. Get to play with the toys at our expo and demonstration room and interact with a variety of different VR and AR experiences


  • Develop a new network of professionals working in the VR/AR industry
  • Educate anyone with an interest in Virtual & Augmented Reality
  • Launch a new brand of bespoke conferences in the global market
  • Offer practical solutions for the market and greater humanity
  • Provide a platform for creatives and technicians to develop new work