GROWTH OF AUGMENTED AND VIRTUAL REALITY TO BE SHOWCASED AT SPORTS FAN SUMMIT

Reflecting its growing importance, the impact of augmented reality (AR) and virtual reality (VR) in sport has been added to the agenda at the upcoming Sports Fan Summit.

To be moderated by Matt Coleman, the creator of Magnify World, the session will see sport marketing and management professionals discuss what these new realities may deliver, for sports fans, clubs, events, leagues and for sponsoring brands.

Predicted to be a $200 billion industry by 2020, AR and VR are set to impact every business and to bring science-fiction-like situations into everyday lives, with options that include the ability to vitually experience the seat you want to purchase in a stadium before you buy a ticket; virtually play golf down an location; see directions in and around the stadium and a great place to park; receive restaurant recommendations as you drive through a precinct – all without wearing a headset.

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