Media

Want to see the future? According to New Zealand’s tech experts, that future is now. From the latest in virtual and augmented reality for gaming and business, to computer advances and gadgetry, Techweek 2017 has it all. The week officially kicked off on Saturday with virtual reality (VR) and augmented reality (AR) expo Magnify launching on Sunday, where the public could view and test out the latest equipment. More than… Read More »Prime Minister Bill English sees the future

Benchmark/position your state or city as a AR/VR innovation capital powering creative services/digital economy and top 10 digital and innovation city worldwide. Attract offshore venture capital funds and Fortune 500 brands to invest in your region & network with these organizations (offer trade incentive deals to set up at a innovation development studio to foster development. For example Australia and New Zealand is attracting major corporations already like Magic Leap… Read More »Magnify World Government Partnership, Economic Benefits

Kmart Australia launched a mobile augmented reality (AR) ad campaign that lets consumers see its furniture and home decor products in real-life context. The campaign taps into Australia’s growing interest in the technology, as well as the retailer’s pursuit of digital engagement. “We think there’s going to be around a $1.6 billion AU ($1 billion USD) revenue opportunity for new companies and corporates in the Australian market over the next two years,”… Read More »Kmart Australia Launches AR Campaign, Taps Country’s Growing Interest In Tech

With over 2 billion cell phones in market that would really see what could eclipse this growing global market and communications tool, augmented reality (AR) is still tipped to be the next computing platform but will people really move into smart glasses that offer a new digital world environment? AR has to be a marketer’s dream; this is impulse at its very best. Read the full story.

This year and the next will be “landmark years” for the adoption of augmented reality and virtual reality technology, according to Matt Coleman, the head of innovation for the Magnify World AR and VR expo. “We really believe that AR and VR is the next computer platform that everyone will be using in the future and it should be as big as the Internet in the coming years,” he added.… Read More »2018 to be a landmark year for VR, AR

Branding, marketing and multi-platform content integration is ever changing. Is your customer engagement and digital media strategy on par with global industry leaders? Find out at this year’s Tech Innovation Summit and connect with media and brand specialists that can help you fine tune your integrated Digital Media strategy. Magnify brings together global and local thought leaders, entrepreneurs, developers, creators and manufacturers to share, collaborate, and discuss Augmented and Virtual… Read More »Magnify partners with Canadian Music Week

An augmented reality platform that brings fans into the match has won the inaugural HYPE UQ SPIN Accelerator Global Pitch competition held during the Commonwealth Games. Sydney-based ARIVAL technology beat out 10 other sportstech startups to take out the $25,000 grand prize with its technology that delivers players and team statistics to fans during live play by simply pointing a mobile phone at the court or television. ARIVAL founder Matt Coleman said the win… Read More »Games glory for sportstech startup