Annual Magnify World Expo and Business Summit is heading to Melbourne for the first time, as the flagship event of the Victorian Government Digital Innovation Festival.
Magnify World Expo will be held over the first two days of the festival, from 24 – 25 August, which brings together the best augmented and virtual reality entrepreneurs and industry. It is the leading AR/VR public exhibition and summit in the Asia-Pacific region, creating a unique global networking event that combines fortune500 brands with local start-ups.
Held at Melbourne Convention and Exhibition Centre, the event offers interactive workshops, panel discussions and demonstrations that foster collaboration and new business opportunities.
Karen Bolinger, Melbourne Convention Bureau CEO said that Melbourne is the ideal city to host such a progressive event.
“VR and AR is being integrated in consumers everyday lives, in unique and unexpected ways across multiple industries. Victoria is renowned as an innovative and creative state, with a local community of talent who are pushing the boundaries in what VR and AR can achieve.